Isn't social media all about content?

Isn't content marketing about producing content to sell our products or services?

What's this Narrative Marketing all about? Just more mumbo jumbo to make things more complicated?

After 20 years of doing marketing, content (commissioning and programming) and channel management with Singapore's national broadcaster, I've a good idea how media and content works for marketing objectives. I realised that at the heart of it, it is about managing your brand's narrative. It is not what you say and how you say it, but what your audience received and are saying that's important.

I hope to share my understanding and insights with you so that you can create better marketing strategies. Join the hub for free for all the goodies and resources!